Billion Dollar Brows, the creation of married entrepreneurs, Natalie and Bob Plain, developed a brand to help men and women alike in their quest for the ‘beautiful brow’. The product line initiated with the now signature Brow Boost; designed to stimulate brow growth, restoring thicker, fuller brows. The groundbreaking cosmetic brow line expanded to include every necessary product to ensure well arched, confident brows: from brow and lash conditioners, brow powder and pencils, to the tools that groom and apply, and gel that gently holds. In 2006 Natalie and Bob opened the first Billion Dollar Brows Salon in Beverly Hills. Its trendy interior and expert Eyebrow Stylists quickly attracted the attention of stars, including Lauren Conrad and Paris Hilton.